That Instagram is the fashion social network is not a secret, nor is it that video content is increasingly booming. After launching his ‘Stories’, Instagram gets into the audiovisual world with IGTV, his new video platform that will delight creators and fans to record with the smartphone. YouTube trembles, Instagram is giving war.
A picture is worth a thousand words, they say. And the videos are still worth much more. Those of Instagram have it clear and after the enormous popularity of their Stories, capable of recording videos of 15 seconds, they have ventured a little further. Now, IGTV will contain videos of up to 1 hour. Yes, as you hear it. Kevin Systrom, CEO and co-founder of Instagram, was in charge of presenting the new application in San Francisco.
IGTV, vertical videos for the smartphone generation
With IGTV comes a new way of understanding the video. The classic horizontal format is changed by the vertical, so typical of fans to record with the smartphone. Instagram TV, in addition to having its own application, will be integrated into Instagram’s own application within the “Discover” tab.
IGTV can be summarized in three main points:
- Mobile First: IGTV works vertically and full screen.
- Easy to use: once you open the application, IGTV plays videos directly without having to search for content. As simple as turning on the television, as they say. It has the sections “For You,” “Following,” “Popular” and “Continue Watching.”
- Quality content: Instagram TV is based on existing accounts within the Instagram application. In Instagram TV the creators are the channels.
As we have already commented, the videos on Instagram are not really a novelty: you could upload 15-second recordings to the Stories and share videos of up to one minute in your feed. With Instagram TV, Instagram goes further and allows videos of up to 60 minutes.
Instagram, unstoppable and YouTube hunt: 1 billion users
The announcement of IGTV comes at the best moment of Instagram. Systrom announced on stage that the platform already has a community of 1,000 million users, figures that impress. Even more so considering that in September of last year they announced that they had 800,000 active instagramers.
The platform has achieved a record growth that seems not to stop and that is expected to increase with this new “toy” for video lovers. Now the creators will not only have YouTube, which is likely to be left with the most classic that does not dare with the vertical format that seems to impose the smartphone era.
Will IGTV get the piece of cake to YouTube? What do you think of the new Instagram application? Do you like to record videos and share them through YouTube, Facebook or Instagram? Will the new vertical recording model triumph?